---
title: Linkedin and Personal Branding
description: Build a credible LinkedIn presence that demonstrates your Developer Relations work.
url: https://pr-2-5bfc5f2f5cb7.thally.app/linkedin-and-personal-branding
---

# Linkedin and Personal Branding

Build a credible LinkedIn presence that demonstrates your Developer Relations work.

Your LinkedIn profile is more than a digital resume, it's your personal billboard. In Developer Relations (DevRel), having a strong personal brand can open doors, build trust, and attract opportunities. This guide walks you through best practices for setting up and maintaining a professional and engaging presence on LinkedIn.

## Why LinkedIn Matters in DevRel
- It’s often the first place people check after hearing your name.
- Recruiters, event organizers, and other devs are watching.
- It helps grow your credibility, especially if you’re writing, speaking, or building in public.

## Optimizing Your LinkedIn Profile

### 1. Profile Photo
Use a clear, friendly photo. Smile. No logos, no distractions.

### 2. Banner Image
Add a banner that shows what you do or something related to DevRel (e.g., speaking at a conference, your blog logo).

### 3. Headline
Avoid “Unemployed DevRel Enthusiast.”
Use something like:
`Developer Advocate | Writing @ DevStuff | Speaker | Helping Devs Build in Public`

### 4. About Section
Tell your story:
- What do you do?
- What do you care about?
- What value do you bring?

**Example:**
I’m a Developer Advocate focused on helping engineers build better tools and grow their careers. I create content, speak at events, and build community around open source. Let’s connect and build cool stuff together.

### 5. Experience
Add relevant DevRel, community, or content experience.
Mention:
- Talks given
- Blog posts written
- Projects contributed to

## Content Strategy for DevRel on LinkedIn

### Post Ideas
- Behind-the-scenes of your work
- Speaking gigs or event recaps
- Tutorials or explainers
- Short tech tips
- Hot takes or opinions on DevRel trends

### Tips
- Be consistent (1 to 2x/week is fine)
- Use simple language
- Tell stories (they get better engagement)

## Engaging with the Community
- Comment on posts from other DevRel folks
- Share posts from your org and add your thoughts
- Join conversations (hashtags: #DevRel, #DeveloperAdvocate, #BuildInPublic)

## Do’s and Don’ts

### Do
-  Be honest about your journey
-  Engage with others' content
-  Share both wins and lessons

### Don’t
-  Copy-paste AI content with no edits
-  Ghost-post (only post your stuff, never engage)
-  Ignore your DMs (you never know who’s reaching out)

## Tools & Resources
- [Shield Analytics](https://www.shieldapp.ai/): Track your LinkedIn metrics
- [Canva](https://www.canva.com/): Create LinkedIn banners
- [Taplio](https://www.taplio.com/): LinkedIn content assistant
- [DXMentorship](https://dxmentorship.com/): a Developer Relations mentorship program where you can build skills, confidence, and industry connections.

## LinkedIn Profiles to Check Out
- [Faith Ayoola Oni](https://www.linkedin.com/in/onifaithayoola)
- [Samuel Uzor](https://www.linkedin.com/in/samuel-uzor98/)
- [Abimbola Adedotun](https://www.linkedin.com/in/abimbola-adedotun/)
- [Joy Ndukwe](https://www.linkedin.com/in/joy-ndukwe/)
- [Ekemini Samuel](https://www.linkedin.com/in/ekeminisamuel/)
- [Cassidy Williams](https://www.linkedin.com/in/cassidoo/)
- [Gift Ojeabulu](https://www.linkedin.com/in/gift-ojabu/)
- [Jason Lengstorf](https://www.linkedin.com/in/jlengstorf/)
- [Eddidong Asikpo](https://www.linkedin.com/in/edidiong-asikpo/)
- [Ali Spittel](https://www.linkedin.com/in/aspittel/)
- [Happiness Omale](https://www.linkedin.com/in/happiness-omale/)
- [Tejas Kumar](https://www.linkedin.com/in/tejasq/)
- [Ekene Eze](https://www.linkedin.com/in/ekeneeze/)

## Summary
Your LinkedIn is your DevRel storefront. It’s where you show what you know, what you’re working on, and how you engage with others. Keep it real, consistent, and valuable: and it will work for you even when you’re offline.