---
title: Measuring DevRel Impact
description: How to measure the impact of Developer Relations work with KPIs and metrics that matter.
url: https://pr-2-5bfc5f2f5cb7.thally.app/measuring-devrel
---

# Measuring DevRel Impact

How to measure the impact of Developer Relations work with KPIs and metrics that matter.

Measurement connects DevRel activity to a developer or business outcome. Begin with the decision you need to make, identify the behavior or experience that would provide useful evidence, and combine numbers with developer context.

Define goals with [KPIs and OKRs](/kpi-and-okrs), balance evidence using [Qualitative vs Quantitative Metrics](/qualitative-vs-quantitative-metrics), and communicate the result through [Reporting to Leadership](/reporting-to-leadership).